Find a simple cookie recipe and show how the ingredients could become variables.
Then write a simple recipe and cooking instructions, leaving a blank space in one of the steps or ingredients. Then translate into an equation. Example:
Summer Citrus Punch
1 cup lemon juice
1 cup orange juice
1/2 cup lime juice
1/2 cup sparkling water
We know that we'll have 3 cups of liquid at the end.
If we choose a variable n for the 1/2 cup measures, we would have 1 + 1 + (1/2)n = 3.
If we give n the OJ place, it becomes 1 + n + 2(1/2) = 3.
Etcetera. You could use stuffed animals for younger kids--2 ears, plus 2 arms, etc., equals a blue bunny.